Subliminal message are mode of communicating successfully
with the subconsciousness mind. Subliminal message are carefully
implanted into all forms of communication media through out the
world. The main aim of subliminal message is to send a message
without the receiver’s conscious awareness.
This technique of sending subliminal message has been
successfully working since last 25 years .Now a days; Subliminal
message are being used in advertisements. Subliminal message are
also implanted in all forms of media for the remembrance of the
people because subliminal message are helpful in making
subliminal self-help audio tapes for changing human habits and
behaviors like overeating, smoking, drinking etc.
Subliminal message can be also implanted in noises like sound of
the ocean, lightening etc. Subliminal message influenced in
changing the learner’s behavior. There are many biases related
to this technology of subliminal message.
Subliminal message that are not known to people are reflected
through Ethical Consideration. Ethics can be challenging or
doubtful, neither absolute nor relative. None of the ethical
theory is applicable for every situation. It includes the
question of its correctness.
Generally people do not want to be influenced by other people
without their own prior knowledge. Even many people have a
strong belief that subliminal message can be used to change
their minds and affect their habits and behavior. Those people
consider subliminal message, as a media that is highly used as
unwanted influences, such as false rumors about a political
candidate and so on. Subliminal message are mainly used for
Behavior, Confidence, Diplomacy, Discipline, Refinement,
Mystery, Influence, and Manner etc.
A research was performed on 20 women to prove the effectiveness
of subliminal message. For the research 20 women with an average
age of 25 were chosen based on normal alertness and normal
hearing ability. In this study, 2 types of subliminal message
were used - neutral and emotional. Each woman was exposed to
both stimuli for 2-hour for 2 consecutive weeks. The orders of
subliminal message were random. All subliminal message were
presented to the women in both alert posture and relaxed posture
using a set of headphones. Each woman heard a consistent noise
sound to establish stabilization of the baseline physiological
measures in alert posture. After establishing the baseline for
10 minutes, the "emotional" subliminal message where then sent
at different intensity levels for the first phase. At each level
of intensity, the “emotional” subliminal message where
repeatedly sent for 1 minute to record the physiological
responses. For the second phase, the same procedure was repeated
for the "neutral" subliminal message. For the third phase, they
heard the emotional subliminal message in relaxed posture and
for the fourth phase, the neutral subliminal message was sent.
From the research it was concluded that the emotional and
biological responses the women gave were witnessed and recorded
as they were receiving subliminal message below their specific
detection threshold. This was the case for both emotional and
neutral subliminal message.
When they had to pay attention to the listening subliminal
message, the physiological response was increased with the
volume intensity more than with the meaning of the words but
when listened in relaxed posture; the physiological response was
increased more with the meaning of the words than the sound
message sent to a person who is not paying attention to the
messages are more effective than those sent to a person who is
focused on the subliminal message.